45-49 years Cross-Media Film Less than 10 seconds Scandinavia Stockholm Sweden angling boys carry casual clothing childhood closeness color image day elementary age family family life family with one child father fisheries fishing fishing equipment fishing net forward hat hobby holding hands holiday landing net leisure love man mature adult mature men nature on the move one parent outdoor life outdoors park path people in the background real time rear view recreational activities relaxing road son togetherness tracking shot two people walking contains people