Who are the clients?

I'm selling After Effects templates (2D animation on various topics, mostly business) here on Pond5 and I'm not sure who buys them :D I suppose it can be 2D animation studios, documentary or news channels, cartoon channels, marketing or ads studios... What do you think, am I right? I just want to promote my works more outside Pond5, but I have a very vague idea what my clients are.
So, 1) who do you think are my clients? 2) And another question: who could buy just 2D animation videos (not as AE templates)?
Thanks in advance.