Am I pricing to low ? or it is best to sell more clips at lower price ?

Beckhusen 15 Mar 2016 10:37
Look at the thread high priced clips and see what's possible.
$99 for 4k is still too low as most customers buy downconverted HD.
RekindlePhoto 15 Mar 2016 14:56
You will not make up sales by pricing low and expect higher number of sales. Most clips will sell once or twice. The absolute best will sell much more. No one knows which ones will sell the most. Plan on covering costs of computer, software, internet, travel, storage and your labor in the first sale or maybe two. Then it's profit. I said it before; a couple years ago I dropped 1,500 HD clips to $15 for over six months. The number of sales did not increase but my profit drop significantly. There has not been anyone here at P5 that has substantiated making a good profit selling for low prices. There are hundreds of Artists here at P5 that make a good living with HD pricing at $69-79 and up and 4K at $119 and most at $199 like all the main competitor agencies. One of the largest and oldest footage agency sell HD at $79 to $500 and I get a number of these $300-500 sales each month. They price 4K at $199. They have the data to prove the value. Don't be suckered into believing low prices will make up for great quality and higher fair prices.
dreikelvin 15 Mar 2016 17:02
assuming that pond5 has only one, broad license, I would suggest pricing your items at at least 200 USD or more. keep in mind that once an item is bought on pond5, it will enable the buyer to use this material in any type of media and with unlimited copies.
jakerbreaker 15 Mar 2016 20:47
For clips like that I would not consider pricing less than $199 for 4k versions and $79 for HD! Seriously good work. Don't sell yourself short. Like Don pointed out, most clips are lucky to be sold once or twice in their lifetimes. Only the occasional clip will be downloaded many times and there is no telling which clip that might be. Help not only yourself, but all the other serious contributors by pricing at a fair value for your time and energy. Otherwise we will all quickly be out of a job.
StephenAllen 31 Mar 2016 04:42
I think your clips, particularly the lava ones should be priced at over $100 to $150. They are great quality and will sell. You should make more this way. Just my opinion :)
Moosey 31 Mar 2016 23:50
This is a very insightful thread! I think you've just convinced me to put my prices up Rekindle :)
IngenuityFilms 1 Apr 2016 02:23
Well, as a buyer, we spend anywhere between $10k-$20k a year on non-rights-managed stock footage in addition to our in-house filming. Stock footage is about convenience and saving cost so if b-roll pricing gets too high, or if there's a lack of quality shots for a particular project, then it becomes cheaper/more viable to fly out and shoot it ourselves - if possible. We like to see HD clips at $49 and 4K clips at $99 (low compression and ungraded = better). Of course, if you have a truly phenomenal shot, then $149 isn't out of the question. As far as "other agencies" setting their prices at $199 for 4K clips, we usually won't pay that.

As far as how to price YOUR shots? That depends on the quality of the work in comparison to what else is available. Most stock footage is pretty bad so asking $160 for a shot an egg in a bird nest becomes ridiculous, but $99 something like what's below... wouldn't have to think twice.

http://www.pond5.com/stock-footage/43360977/flying-above-coastal-cliff-overlooking-seascape-and-beach.html

Also, cinematic motion is a huge plus and equates to real value. Shots with a drone, Helix (Movi etc.), slider... are far more desirable than the dreaded tripod shot, or worse yet, handheld, shots.

Just my view, for whatever it's worth
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