How to price footage?

WinterQuartersProductions 8 Apr 2021 18:16
As a newbie to Pond5 I am wondering how to price. I am trying to learn so have chosen to let Pond5 set prices on some clips I value less and set higher prices myself, say $149-$240, for those I think are of more value, at least to me. However, I see some folks pricing and selling at well over $200 so wonder how folks value their clips. I should say some of mine are wildlife in unique, or at least unusual, situations. Alos, I would rather sell one clip at say $125, rather than 10 at $12.50 (as an example). Thoughts.
mystocknow 8 Apr 2021 20:43
125 = 125
1 < 10
RekindlePhoto 8 Apr 2021 21:36
Great attitude Winter. I've been doing this a long time as a full time videographer. 125 is not equal to 125. To grow and enhance the business ten at 12.50 is not the same as one at 125. Set a fair price and start at industry standards, $69 and up for HD and $149 and up for 4K. Volume only works at the agency level with millions of clips, individually volume will not make up when selling too low.
WinterQuartersProductions 9 Apr 2021 00:28
Agreed Rekindle. I have had it with low priced sales from my stills on Shutterstock etc. It may work for my agency with they sell hundred or thousands at pennies, but it does NOT work for me. Our work has value and it is more than the .04 I have received at time from SS. So, I disagree with mystocknow. Basically I have been doing as you suggest, but I do note that P% sometimes prices a bit lower than i would. Now if I could just figure out their keywording strategy ...
mystocknow 10 Apr 2021 11:34
Explain please, at the end, when you are buying something with those 125 bucks earned from 1 sale, how they are worth more then 125 bucks you earned from 10 sales? Why 125 is not equal to 125? What about 10 sales for 125? One sale for 1250 is again more? Dont get me wrong, I agree that work has value, and selling anything for nothing is not good. But dont you think Pond5 likes more when we sell for 125? I think they put the price that they think it will sell, but we can always change it to more. Hope we all sell, all the luck...
sebolla74 10 Apr 2021 13:16
hardly you will sell 10 times more,even if you price it at the lowest which is 25/50$...from my ten years in this business and several tests on price i can tell you that selling at lower price doesn't increase your earnings...if you price at industry standard,you'll be fine...
mystocknow 10 Apr 2021 13:33
69 and 149? So, would advice to newbie be to go with dose prices straight away, or wait to sell some and then rise price as somebody wrote here on forum?
sebolla74 10 Apr 2021 14:24
i can tell you that in most cases lowering price doesn't make you sell more...your argument is based on a false assumption that price is what sells but from my experience content sell not price...of course if you talk about an establishing shot of blue sky or a flower i can agree with you,but when it comes to people landscapes architecture and so on,every footage has its motion its light its angle of view,and buyers have different needs and search what fits in their project...we are not selling burger,every footage is unique...
WinterQuartersProductions 10 Apr 2021 16:26
And that is the point - we will not sell 10 time or 100 times more. That is the argument for stock stills as well. Low price but sell way more. SS sometimes pays me .05, but let's take .15. Let's say then that my image is worth, normally, only $50. To get that $50 I have to sell 333 at .015 and over 1000 at .05. Never happen. So, I will stick with higher prices and fewer sales. So the $125 I mentioned in my first post ... I will never get those 10 sales.
mystocknow 10 Apr 2021 17:33
How long since you are using P5? All of you reading this? And how long was until first sale? Or how big was your port when first sale happened?
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