SD - anyone still shooting this quality?

RekindlePhoto 29 Mar 2011 14:59
Hey Jake, do you think the "standard" much lower pricing on downsized footage will result in enough volume in sales to make up the much higher pricing of a full 1080P HD footage? This opens the same old argument on making footage formats and sizes a convenience for the buyer. Since a SD clip is used commercially, editorially in cell phone, ipads, web pages etc does it make it less valuable than a full size HD? P5 is great where we set the value and prices. It seems to me on a business sense that it would be a big buyers convenience but pricing should be very close to HD pricing still due to inherent value. For me I would be opposed to downsizing if full HD sells for $60 and SD or web sells for $10. A spread of $60 down to $40 makes a much better business direction IMHO. I opted out of an agency that started selling our footage for $10. Not worth the time and effort.

Selling any footage size or format at $8-10 isn't worth the effort to produce or keyword..If the footage is quality increasing your price from $8 to $40 or more should not decrease the number of sales. Especially it will not decrease sales by a factor of five times to equal sale bottomline profit.
JHDT_Productions 29 Mar 2011 15:09
I'm not saying that you necessarily have to price much lower than HD. I would guess you have to price a little lower or why would they buy it.
I wouldn't price anything at $10 even for a blog size but thats just me. (on a site that I control the price)
Yes, $60 for HD and $40 or $45 for a SD seems to be reasonable.

To me its more of a convenience for the customer to have it available and maybe a sales thing like stores that sell some item at $9.99 instead of $10.00
If it looks like a bargain then it must be.....

Damn it Don, you suckered me in a price discussion.....
ODesigns 29 Mar 2011 16:56
Maybe a percentage-based model is the way to go.

If I set a 1080 clip at $60, then how about, say, 15% less for 720, and 30% less for 480?

That'd make the pricing:

1080: $60 (set by producer)
720: $51
480: $42

Or, maybe the percentages are set by the producer, giving them total pricing control.
vadervideo 29 Mar 2011 17:08
Killing a dead horse again?
RekindlePhoto 29 Mar 2011 18:37
whack ... whack ... whack! It aint' a dead horse with $10 HD footage.

Got ya Jake ;).
When I hear someone who says they sell a lot of SD I have to look at the prices, at $8 it is possible to sell a lot, good bragging rights but low ROI.

Ya Vader a "dead horse" but lots of new Jockeys trying to ride them. Just like many complained about the dollar stock photos showing up now at P5 the video world and profitability needs to be saved. With an additional several thousand new dollar stock photographers that are now new members of P5. They are happy with bragging rights and don't realize video footage still has a higher value.

Get ready for the newbies dropping lots of new videos here for a buck. It will happen without educating them.
LUXORPYRAMID 30 Mar 2011 00:15
Yofitofu sells a lot of SD clips of remote places at $199. Although he never specifies what camera he was using; I suppose that it was a big shoulder mount betacam. I have sold some SD at the range of $25-$35. Are you all planning to manually resize to SD widescreen 854x640? or cropping to 720x480? Note that Pond5 classifies 854x640 as Multimedia! I have seeing some artist leaving the price the same for all sizes and still get a sale for SD. $60/$40 seems like a good ratio if using a low-end prosumer camera
($1.5k-$2.5). Maybe it would be a good idea to start resizing does HD clips that do not sell to SD with the lower price? IMO
ODesigns 30 Mar 2011 01:44
I think those that support lower resolutions were hoping for some sort of "automatic" downsizing. I do not manually downsize my clips anymore.
JHDT_Productions 30 Mar 2011 02:07
Me either. Not enough time in the day to manually downsize clips and upload.
jason 30 Mar 2011 02:21
Luxor, Yofitofu is actually a video stock site out of CA who sell it's contributors stock footage here as well as their own site.
RekindlePhoto 30 Mar 2011 04:08
Not worth the effort to manually downsize either. Automatic would be ok.
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