How Do You Choose Background Music for Healthcare and Corporate Videos?

For those who create stock music or produce corporate videos, how do you decide what kind of background music fits a professional service business?

I’m working on a client project in the healthcare services niche and thinking about how video could explain the services in a clear, approachable way. The website is https://vahealthplus.com/ if you’d like to understand the type of business I’m referring to.

Would you go with calm ambient music, a light corporate track, or something more upbeat? I’m interested in what works best for explainer videos aimed at professional audiences without making them feel too generic or overly promotional.

Would love to hear your creative approach and any tips for choosing the right mood.

If you are working for a client ?, then you should know the answers to these questions, otherwise seek advice from professionals in the industry and pay for the advice

I have a collection of corporate music in my library tailored for the medical and healthcare sectors. I can provide a link for you to take a look. Best regards.