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Italy: Italian Clothing Company Benetton Unveil Controversial Advertising ...

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Description

By Reuters

Description:
ROME, ITALY (FEBRUARY 1, 2000) (REUTERS) 1. VARIOUS OF WORKERS GETTING READY TO PUT UP POSTER OF JEROME MALLETT, OF ST LOUIS, SENTENCED TO DEATH BY LETHAL INJECTION FOR PRE-MEDITATED MURDER (BORN JANUARY 1, 1959) (2 SHOTS) 0.15 2. SCU WORKER COVERING PORTION OF POSTER IN GLUE 0.23 3. VARIOUS OF WORKER ON STEP-LADDER PUTTING UP POSTER OF BENETTON AD AGAINST DEATH PENALTY 0.32 4. CLOSE UP OF FACE OF PRISONER ON DEATH ROW IN THE POSTER 0.36 5. WRITING ON POSTER SAYING: "United Colours of Benetton" 0.42 PONZANO VENETO, ITALY (RECENT) (REUTERS) 6. (SOUNDBITE) (English) BENETTON'S CREATIVE DIRECTOR OLIVIERO TOSCANI SAYING "I'm not after idiot people, I'm after intelligent people. The United States is a great country. It has got a lot of idiots and a lot, a lot of intelligent people too. I'm after those ones." 0.57 ROME, ITALY (FEBRUARY 1, 2000) (REUTERS) 7. LAS POSTER WITH PICTURE OF DEATH ROW INMATE AND WRITING SAYING (Italian): "Sentenced to death." 1.02 8. (SOUNDBITE) (Italian) PASSER-BY MARIA CALVI SAYING: "It's good, it's good to shake up people's consciences a bit." 1.10 9. (SOUNDBITE) (Italian) PASSER-BY ALBERTO FANTERA SAYING: "Benetton publicity has always been based on things which give a slap. I agree that ads need to hit but there is no need to put up pictures of black men about to be hung or people sentenced to death. I think it is not the most productive thing." 1.26 10. SLV POSTER 1.30 11. (SOUNDBITE) (Italian) PASSER-BY CATERINA CECOVI SAYING: "I do not dispute the fact that the death penalty should not be accepted by civilised people. But you do not make posters for T-shirts and jeans on the subject. These things are too painful to make ads out of them." 1.44 12. (SOUNDBITE) (Italian) UNIDENTIFIED MAN ON BUS MOVING AWAY SAYING: "No. He shouldn't do it." 1.56 13. VARIOUS OF BENETTON POSTERS IN THE CITY (4 SHOTS) 2.13 Initials Script is copyright Reuters Limited. All rights reserved
Dateline: 2000

Additional Information

Item ID:
110211477
Usage:
Editorial
Duration:
00:02:13
Looping:
No
Alpha Matte:
No
Advanced Licensing Options
Alpha Channel:
No
Model Released:
No
Property Released:
No
Location:
Italy
Average Bitrate:
8.24 Mbps
Bit Depth:
24
Audio Channels:
2
Audio Format:
mp4a
Audio Sample Rate:
48000