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Drink Sherry For Life, Not Just Christmas, Say Uk Campaigners Seeking To '...

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By Reuters

LONDON, ENGLAND, UK (DECEMBER 22, 2016) (REUTERS) VARIOUS OF WAITRESS SERVING SHERRY FROM BARREL USING VENENCIA TECHNIQUE SOUNDBITE (English) JOHN FRANKLIN, COMMUNICATIONS MANAGER, MENTZENDORFF, SAYING: "I think the sherry revolution as it's been termed by the industry has been going on a long time, and there's been a lot of good work done there. But particularly in England, there's still the lingering idea that sherry is something that grandma has at Christmas in a tiny cut-glass thimble. You dust off the bottle from the back of the cabinet and she is happy, and just away." WAITRESS SERVING SHERRY TO CUSTOMERS VARIOUS OF CUSTOMERS DRINKING SHERRY SOUNDBITE (English) JOHN FRANKLIN, COMMUNICATIONS MANAGER, MENTZENDORFF, SAYING: "Surprisingly, and what should be quite good for British consumers, fish and chips is the perfect match for sherry because you have the saltiness of the chips and the fish and batter. Also vinegar that you put on it. And you've got the slightly yeasty, salty note of a fino, or a manzanilla, and it's like being by the sea. When you go to Sanlucar de Barrameda you sit by the river, eating the catch of the day, drinking an ice cold glass of manzanilla. And of course it goes with the fish. It's perfectly done." VARIOUS OF TIM LUTHER DRINKING SHERRY SOUNDBITE (English) TIM LUTHER, CO-OWNER, DRAKES TABANCO, SAYING: "Actually, the best thing for sherry, would be to lose the name sherry. And you know maybe just call it Amontillado. Call it the different styles: fino, manzanilla and just be known for that. This wine is a manzanilla, not a manzanilla sherry. So there's lots of things holding it back, but I do believe we're on an upturn." VARIOUS OF SHERRY BARRELS SOUNDBITE (English) TIM LUTHER, CO-OWNER, DRAKES TABANCO, SAYING: "Little things like small glasses - terrible. You know, you then view it like this fortified wine, which I know it is. But it's a wine first and foremost. So we serve it here in standard wine glasses, or lovely wine glasses, which opens up, allows the sherry to breathe. Putting it in a tiny little copita is just awful because it just closes down and you don't get the full experience." CUSTOMERS DRINKING SHERRY VARIOUS OF SHERRY IN GLASS SOUNDBITE (English) NICK WHITE, CUSTOMER, SAYING: "I've got involved, I've tried it, but it's not for me." SOUNDBITE (English) TIM DOWLING, CUSTOMER, SAYING: "It's certainly not just for Christmas. I think a fine sherry out of the fridge is nice, it's quite refreshing. but it is an acquired taste." SOUNDBITE (English) PHIL KENCH, CUSTOMER, SAYING: "There's no poster child for sherry is there? There's nothing where you go right this. You've got to be into I think Spanish culture." SOUNDBITE (English) UNIDENTIFIED MAN, CUSTOMER, SAYING: "I've got this connotation that sherry is about my grandmother, hiding a cheap bottle under the sink, and she'd you know have a little nip at the end of the day when no one was looking." SOUNDBITE (English) UNIDENTIFIED MAN, CUSTOMER, SAYING: "All year round. I love it cold, especially in the summer. You can have a lovely cold glass of sherry. It's a really amazing aperitif." VARIOUS OF CUSTOMERS DRINKING SHERRY
Dateline: 2016

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