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MADRID, SPAIN (OCTOBER 10, 2018) (REUTERS) VARIOUS OF EXTERIOR OF IKEA SHOP IN CENTRAL MADRID PEOPLE WALKING BY SHOP WINDOW FURNITURE INSIDE SHOP LAMP CUSTOMER WALKING WITH TAPE MEASURE IKEA CATALOGUE ON TABLE, CUSTOMERS WALKING IN SHOP VARIOUS OF IKEA GROUP CEO, JESPER BRODIN, WALKING AT IKEA SHOP BUILDING BRODIN POSING (SOUNDBITE) (English) IKEA GROUP CEO JESPER BRODIN SAYING: "The share of online out of 100 percent sales reached close to 8 percent for us last year. So, 8 percent of our sales was online which was in itself an increase of almost a 50 percent. So, it's definitely the quickest-growing part of how we interact with customers." IKEA PRODUCTS ON TABLE / SHOP (SOUNDBITE) (English) IKEA GROUP CEO JESPER BRODIN SAYING: "There's a lot of people that chose not to buy from us because they don't have a car or because they don't have the time to interact with us, so this is what we are exploring now. It's a bit early to speculate on it, but we see this as our main penetration potential at the moment." VARIOUS OF IKEA GROUP CHIEF TECHNOLOGY OFFICER, BARBARA MARTIN COPPOLA, DRINKING COFFEE INSIDE SHOP AND LOOKING OUT THE WINDOW (SOUNDBITE) (English) IKEA GROUP CHIEF TECHNOLOGY OFFICER, BARBARA MARTIN COPPOLA, SAYING: "We're also experimenting with human chatbots. There is a test going on in Sweden with co-workers that can be connected to consumers by video chat. It's really fantastic to see human interaction through technology when the consumer might need help or advice on how to place the furniture." VARIOUS OF IKEA SHOP IN CENTRAL MADRID (SOUNDBITE) (English) IKEA GROUP CHIEF TECHNOLOGY OFFICER, BARBARA MARTIN COPPOLA, SAYING: "I think that some companies could be very complementary to IKEA and we are constantly looking at possibilities outside (the company). Specially with big ambitions that we have with digital at its core. (We are) definitely looking at acquisitions for complementing IKEA's offering." VENDOR HELPING CUSTOMER IKEA PRODUCTS VIEW OF MADRID'S GOYA STREET SEEN FROM INSIDE THE SHOP
Dateline: 2018

New Stores And Online Growth Help Ikea Fend Off Rivals

Item ID: 110576257

By: Reuters

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