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BILLUND, DENMARK (MARCH 6, 2018) (REUTERS) (SOUNDBITE) (ENGLISH) NIELS B. CHRISTIANSEN, LEGO CEO, SAYING: "Children are playing with physical toys, a lot of what we do is actually also linking digital experience to physical toys. We have a lot of a good products around that are just a tremendous. The product we launched - Lego Boost - got Toy of the Year award at the New York Toy Fair, really combining allowing children down to the third grade actually building things, programming them with simple language and going up with that. So I think in this in this field between digital and physical I think legal has a unique opportunity to play, and we have some really, really innovative solutions out there and it’s an area that we actually invest in the future to do even more off. So I'm not too concerned about that."
Dateline: 2018

Danish Toymaker Lego Suffers Sales Fall For First Time In 13 Years

Item ID: 110578201

By: Reuters

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