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WASHINGTON, D.C., UNITED STATES (APRIL 5, 2019) (REUTERS VIA SKYPE) (SOUNDBITE) (English) BANKRATE, SENIOR ECONOMIC ANALYST, MARK HAMRICK, SAYING: "So, the reason that, really, the major banks are continuing to try to optimize their branch experience is, they want to, number one, try to maintain or establish relationships with consumers and those who need bank accounts and other services. But, you know, you can think of a bank branch in many ways as kind of a living breathing advertisement within neighborhoods, and, so, when a large bank, such as this, announces that they're going to renovate or even expand branches, that's because they see that as sort of taking the online experience, which is obviously readily available to all who have access of those devices, and sort of forcing it into the physical realm as is traditionally been the case. This is a way of also providing additional services in an optimal way. They look at it as trying to sell up to the consumer, or the borrower, or the saver in the sense of, 'Okay, you have a checking account. What else do you need?'”
Dateline: 2019

Bank Of America Ramps Up Branch Modernization

Item ID: 112037356

By: Reuters

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