Can we auction a video clip?

I was looking at the work of http://www.praz-delavallade.com/artists/Adi_Nes.html?from=artist_id# He auctions his photographs for hundreds of thousands $$ each. The rumor is that the photo with gay soldiers seating for the Last Supper was sold several time making him almost a millionaire.

I was asking myself, what kind of high quality, well stage video clip will sell for such an amount of money? Video is digital, unsigned, ephemeral, easy to duplicate. Is it possible to make $$$ with a staged video clip?