company logos
vadervideo
4 Sep 2008 15:24
I have been trying to get a couple of powertool companies to come and play, but no luck so far. Hence, I will most likely use gaffers tape to cover their logos. The color scheme of the powertools allows for this nicely. Maybe someday we can even get a company of that sort to pay for product placement in stock footage - hence, we could double dip. Not likely however as they always want to know where it would be used. We can't answer that. :)
dnavarrojr
4 Sep 2008 18:51
If you are not shooting for stock, but for a specific project, you can often easily get a release from an agent.
For example, I tried to get someone from Century 21 corporation to provide a logo release for a commercial I did for a local agent. They refused, but they did tell me that all their agents are authorized to sign releases for projects specific to their local agency. So I wasn't able to get a release for "Century 21", but I was able to get one for "Century 21: Paradise" which is a franchise.
For example, I tried to get someone from Century 21 corporation to provide a logo release for a commercial I did for a local agent. They refused, but they did tell me that all their agents are authorized to sign releases for projects specific to their local agency. So I wasn't able to get a release for "Century 21", but I was able to get one for "Century 21: Paradise" which is a franchise.
ironstrike
5 Sep 2008 02:20
I know p5 and other stock people dont want any logos, but if a logo is in the background and not the main subject it is considered "incidental" and you don't need a release.
This is kind of a grey area though....this is what the BBC says about it
" For instance, if you are filming an exterior street scene and the BMW car logo happens to be in a showroom behind the action and no reference is made to BMW as a company, then you are likely not to need their permission"
Some producers (in foreign countries) don't care at all. In turkey they don't get releases from anybody, in fact they steal clips from movies. Like this lovely movie http://en.wikipedia.org/wiki/Dünyayı_Kurtaran_Adam ... so the law varies from country to country by degrees, which is probably why p5 approves so many clips with logos.
This is kind of a grey area though....this is what the BBC says about it
" For instance, if you are filming an exterior street scene and the BMW car logo happens to be in a showroom behind the action and no reference is made to BMW as a company, then you are likely not to need their permission"
Some producers (in foreign countries) don't care at all. In turkey they don't get releases from anybody, in fact they steal clips from movies. Like this lovely movie http://en.wikipedia.org/wiki/Dünyayı_Kurtaran_Adam ... so the law varies from country to country by degrees, which is probably why p5 approves so many clips with logos.
zr_media
6 Sep 2008 00:41
Glad to hear these responses, I think I'll play it safe this time.
Don: Yes, I got your message and sent one back. Thanks for responding.
Shedli, thanks for joining this thread, I was really hoping to hear from one of you admins. This is one of the most important issues in stock footage production as far as I'm concerned...
Don: Yes, I got your message and sent one back. Thanks for responding.
Shedli, thanks for joining this thread, I was really hoping to hear from one of you admins. This is one of the most important issues in stock footage production as far as I'm concerned...