pricing guidance

I think this is the right place for this question, if not then I apologise.

I got message from a potential client who had seen some 1 minute clips of morris dancing in my portfolio the important part of the message is this:

"If you had the FULL versions of one of these performances, we might be interested in licensing streaming audio rights for our music education site. This would be a password protected site, with streaming only (no downloads) of the video."

I have 4 complete dances and have emailed the client back with descriptions and am now awaiting a reply of how many/which ones they would be interested in. I was just wondering what sort of prices you guys would sell at?

The dances vary in length between 3:24 and 5:02 and are standard definition. See clip below for an idea of quality and framing etc.



Thanks for any help,
Georgina

well if stock is $50 a clip for maybe a 30 second clip, thats $100 a minute, so at approximately 15 minutes its $1500 .... but I would give them a discount because they are all bunched together. So I might charge 1200

BUT you cant license the music, those are editorial use clips, you dont own the rights to that music. So Actually the client isn't supposed to be using the clip in this way.

OK thanks for the guidance. The original clips were all marked up as editorial, in my next email with the client I'll remind them that I don't have rights to the music. If they still decide to buy them when I've labeled them as editorial and after I've reiterated to them personally that I don't have music rights then its their own fault if they end up in trouble. Or am I being naive and I'm still responsible for the use after sale even if I've told them?

Im not a lawyer or anything.

I don't know.

I would make sure there is a record of you telling them that these are for editorial use only. I would put that on the invoice.

I do know you can't disolve yourself responsibility by simply stating so.
For example you cant just say: "I am not responsible for misuse of this" ... You have to be specific as to why you are not responsible, at least thats how it is in the US.

On trucks sometimes you will see signs that say "not responsible for falling gravel" .... well they aren't supposed to do that, if gravel hit your windsheild, you can sue the trucking company and you will most likely win.

OK thanks.

I think the clips we put up here at P5 have a higher relative value than what we sell them for. What I mean is, over the life of the average clip, maybe figure 10 downloads to pay for the time and effort you put into it. So, if you're selling a clip for $50 and making $25 per sale, then you put a value of $250 per clip. So, I think if you're selling one time clip(s) to someone that's significantly more than they can get by purchasing it here at P5, you should charge a higher price for it.
I do mostly animation, so if someone wants me to do something based on something here, but is not what I have online, then I feel justified in charging them the amount I would make over the lifetime of the clip. If it's taking me a full day of effort, I think $250/$300 is a reasonable price.
I know this doesn't exactly apply to the situation, but I still think something similar should apply here.

I often get people contacting me directly, asking for a volume discount on my clips. I have to smile a little at their logic. I invoice out at $1000/day. When they ask me to take my time to track down the clips that they want, it is likely going to end up costing them more than if they just went ahead and made the purchase at Pond5, where my time is not involved at all. I often recommend approaching Pond5 for the volume discount arrangement. I am not sure if they do that or not, but it seems like it would be a good idea for all concerned!

@videoopp - really? You would rather someone purchase through pond5 and take 50% of your profits, then to spend a few minutes looking through your portfolio?

Even if you gave them an outrageous discount like 25% off the pond5 prices for volume, you are still earning another 50% on top your profit margin, as you would still be getting 75% of the pond5 price, as you take 100% of the transaction, splitting it with noone.

So to me it would seem to make sense to look at Pond5 as advertising that pays you, instead of you paying for advertising, and when a deal like this comes along, take it for all its worth.

But then again, to each his own.

Kinda unethical I think. If you use P5 as a gallery then have them select from P5 and sell direct. Come-on, P5 deserves it's share if a seller or buyer uses it to find a clip. I dunno but using P5 as you advertiser and not giving them a cut just ain't right. P5 is a great company that has always helped when ever I had a question.

phantomewo, I agree with you 100% if a buyer uses the service of pond5 to find a video clip it would be un-ethical to circumvent pond5 and make a transaction directly But it doesn't sound like that is what is happening.

I often get people contacting me directly, asking for a volume discount on my clips

This would imply to me that these people are not finding his work through pond5, but instead, seeing his clips directly through him, a website or something.

I think my comment's tone was a bit mistaken, I don't have much experience with pond5 I am sure they are a great company, but I was merely commenting on the idea that I would rather take full advantage of my contractual agreement, and maximize every legal opportunity available to receive the best compensation for my time.

When you sell your work through pond5 you sign an Non-Exclusive contract agreement. They state right in your contract that you are free to sell your media on your website, another stock website, cd, dvd, through the mail, anywhere you'd like.

So if my assumption was correct I was pointing out that it would be to videoopp's advantage to take advantage of this contractual agreement and take the time to deal directly with his "client's then send them to pond5.com