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Does Pond5 allow AI generated content for licensing?

Updated over a year ago

At this time, Pond5 does not allow the submission of AI-generated content in our Marketplace.

AI is an exciting tool that has quickly become a big part of the discourse on creative production. We’re cognizant of addressing the impact it has on our contributor community as it relates to content made licensable on Pond5. Our Contributor Agreement states that you must be the owner of any content you upload to Pond5. AI-generated content is produced using machine learning models that are trained using many other creative assets. As a result, we cannot accept content generated by AI to be uploaded and licensed by contributors in our marketplace because its authorship cannot be attributed to an individual person, nor can we ensure all artists who were involved in the generation of each piece of content are compensated. Please review and follow our Legal Guidelines regarding this matter here.

While we can no longer accept AI-generated content on our marketplace, as a Shutterstock family brand, we’re excited to be part of our parent company’s efforts to break into the AI space using responsible and ethical practices. We welcome and encourage you to review our community announcement on The future of AI for Shutterstock and Pond5 to learn more. You’ll find information on emerging technology either supported by or offered by Shutterstock as well as our philosophy on artist compensation.

Continue uploading content and referring traffic through our Refer & Earn program as you normally would! As a helpful reminder, we encourage you to stay in the loop with other in-demand media on our Data & Trends page. Be sure to check often for details about our users’ production needs year-round.

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