HD video pricing

Nope.

A rat can be trained, but a train cannot be rated.

Although this is only a sideline for me and I'm just starting out... its just not worth my while to put things on here for less than $30. The clips I do have on here for $30 or $40 are fairly generic and you can find similar ones that are cheaper. But I'd rather not have sales than lower the prices. Most of my clips are in the $50 to $60 range.

Great attitude, stick with it and you will do great. Dropping prices does not help bottomline profit. Good luck!

I know this pricing thing has been hashed out many times but here is the way I now see and I for one am going to go change prices on my clips accordingly.

The average selling price on p5 of a HD Clip is $64.23 (artist resources bottom of your screen)

So those of you putting your prices far below the average, You are telling your self's and your potential buyer that your clip is BELOW AVERAGE.
If YOU value your work as below average, is it worth doing?

I'm new here so some of you may say I don't have room to talk but hay that's just what went through my head when reading this.

These pricing threads are unusually charged, I guess because income and ego are gauged to be above price line and below it too. What I have noticed as an unusual feature of is our collective lack of access to big amonts of information on sales. Us sellers don't really get much specific trackable data to make pricing (or subject choosing) decisions with. Unless we keep a giant excel spreadsheet of our own portfolio it's hard to divine the trends and see and apply the market rules to our advantage. Even that is iffy. We don't see who's buying our work or who does't (when they buy anothers after looking at ours). We cannot easily compare pricing tests against the market as that part of the normal sellers access to data is blocked off. Our own tests give debatable results we can use to debate with real facts, not anecdote. Therefore all this unsubstantiated debate about the "right" price and people arguing from all kinds of oddball (to me) positions.

Most of us are just making educated and uneducated guesses when we price. I have a catagory of clips I sell for 10 bucks. All the clips in this category sell from 10 to 20 - that's a category average, not mine. That's what they sell for. At twenty I would get occasional sales. At ten, suddenly I had several sales everyday of the week. In another category I raised my prices from 25 (when I began) to 35 (as recommended) and now to 45 on over 3700 clips. Raising prices hasn't diminished sales at all. I guess I'll just keep pricing them up bit by bit. Unique content, not price, seems to drive those sales (I speculate). In my most expensive category, I've raised prices to to $65 per clip. These are editorial clips of combat / warfare are unique and hard to find. No competition. Above $70, sales seem to ramp down dramatically. I seem to sell more of them, consistently below $70. And it's sales volume at the highest price possible, on ether of these price ranges we are going for, right?

I did read a book last month which helped me think about the digital marketplace and the products I'm vending inside of it. It was http://amzn.to/YqjDz0. The authors thesis was, there are products which are going to move a lot, your best sellers. They resemble shelf based real products, your Top Hits list. Then there are clips which are just going to sit there until the right buyer comes along. Most of the bulk of inventory on offer for download at Amazon Kindle or iTunes now are long-tail digital products - millions of them in the http://en.wikipedia.org/wiki/The_long_tail Every obscure book and band is there which would be prohibitively expensive to store and ship as physical products. The retailing rules change for digital products. There's little overhead once there are online the can sit and wait for the right buyer. My own sales reflect this as a mix of consistent weekly sellers mixed with items that sell once or twice. Sales are 50/50 between them - everyday. People want them, but demand is very niche-ed out. I have been going through my portfolio and repricing upward, rather than downward under this logic on obscure low demand hard to get footage.

That thinking could be applied to what we do here were it not for the DUCKS ON A POND dilemma. The No Demand glutted what was I thinking doing this footage. Last look there were 2700 Ducks on A Pond shots. If the ducks on a pond glut doesn't make you a steely eyed competitive capitalist I don't know what could. There's nothing to do about those types of clips, except possibly http://www.stockvideoseller.com/public_html/topics/1-how-to-keyword-your-stock.html, http://www.stockvideoseller.com/public_html/topics/pricing-stock-footage-to-se.html and better yet delete them, as they drag down your search numbers. Interested in your thoughts...

Good summary tbm, and I agree with your statement.

I have a very simple pricing strategy...I just search for the best sellers in my clip's category and compare mine to them. If mine isn't quite as appealing, I'll mark it down a bit, if its just as good I'll go with what everyone else is selling for, if mine is more unique I'll go up $10. My baseline ends up being $50 + or - $10. It works for me.

AVG price of sold clips: $32.87
AVG price of clips sold >1 time: $33.3

Average price of HD clips $64.23
Average price of SD $37.89
Average price of music $23.54
Average price of sound effects $3.03

Sorry but just doesn't add up. The low price of HD, SD, music and sound effects gives an overall average of $32.87.

Why are you trying to make newbies believe that HD clips are only worth $26. A disservice to the industry and P5 as a whole and using applied math and statistic you cannot determine this with any level of accuracy with the data given. I respect your studies, did you get a degree or just working towards a major?

With my Summa Cum Laude Masters Degree in Business Administration (MBA) and Marketing. P5 gives all the data you need in Artist Resources, Read it and believe. Then look at best sales of the week and month to see how many big sales are being made.

That is why P5 publishes the sales in artist resources. Great and accurate information is given in weeks, monthly sales as well as average dollar sales.

64% of P5 products are HD accounting for almost 72% of sale sum.

Newbies, the artists making a substantial profit here at P5, those making in excess of $2,000 a month (and many make substantially more than that) do not sell HD for $26. They have in fact raised prices and $50 is at their low end, more are sticking to $65 and up, and many price theirs at $150 and up.

Do yourself a favor new artists, figure out your cost of doing business. Camera, memory, computer, software, travel, internet, time, lens, etc, then plan on selling four footage on average 1 or 2 times over several years. That is your basis. On the great footage you might get several or maybe dozens of sales, on average it is closer to once or twice. But be patient, a few months or even a year is not long enough to measure success at selling stock.

Don't be normal, like tbm said, find a niche, plan and shoot great footage. Rock steady tripod shots and pans, great color, contrast and sharpness. Watch TV ads and see what is showing in commercials ... that is what ya need to shoot. A few more ducks might sell but the odds are very low.

Perception is quality in both subject and price. That is why IS and SS both have increased their fixed prices lately. IS is over $150 for HD and SS is $79 to $150. That is why RS and CC increased their upper pricing. The successful agencies have raised prices not lowered.

Good luck everyone ;)

If the average price of sold clips is $33 and that includes, cheaper SD, music and sound affects then HD must be well over $33. No need arguing, the artist resources show that HD footage over $100 sells very well. I know of one artist alone here that sells in excess of 30 clips a week and prices all HD over $60. He is one of dozens of similar artists. There are dozens or maybe hundreds of artists that make make as much in a week as those artists that sell HD for $10-15 make in a year. Artists can price as they want and can also make as little as they want, it's their choice ;)

Not sure if that theory is correct dtberio, I have a video titled "man in tunnel" that shows up second on search results and I'm not exactly a big seller on here by any means.