money / dollar$

Opinions on pricing for video clips. I have seen very nice high-end work available for very low dollars. When I look at how many sales, I often wonder how the artist breaks even. Where do you find the point of diminishing return. How much difference does price make from your own experience i.e. do you have a personal story of raising or lowering a specific clips price and noticing a trend either good or bad.
Thanks!!
Sean

Sean,

Give some examples, please.

Follow the Industrial standard like Shutterstock, means $70 for FHD. Just my opinion.

Ah another pricing thread. This is like talking about sports, religion or nuclear warfare.

I'll give you my ideas on this. You have to price for yourself. What works for you.
Look at what your closest competition is selling at and price accordingly. To say I want to price all of my clips high "just because" isn't a good marketing strategy.

My idea. I have never looked at prices of similar clips to mine of other artists to match pricing. I know what I need to pay the bills. Like Jake said it's an individual thing. Many artists have tested both high and low prices. There are hundreds of artists making a full time living and few if any are pricing HD clips at $20-30 or lower. Most artists that I know are making good money and paying the expenses plus profit are in the range of $59-89 and up. P5 now on the keyword / data entry page has suggested pricing. We really don't know how that is determined since the artist resources shows the average price of HD clips $64.62. The competition to P5 is SS, they sell HD for $79 and I've had HD sell there for nearly $500. Their 4K is $299. There is no shortage of sales when pricing at this level. Good luck and don't under-cut your value.

My heart is not so pure. I look at the best of week to see what's selling and I ask myself why, how, what if then I ask myself how can I make it better. Pond5 puts this page there for us to use as a guideline for pricing and creative inspiration. A knot hole in a fence is an invitation to look through. Aloha from Hilo

Perfect thoughts on the subject Slimm

Complete conjecture on my part being that by the time a sale is made, or not made, the information leading to that event is hidden. But I started to notice that raising prices to respectable levels (IMO $79-$150) had absolutely no effect on the number of sales, except, perhaps, to raise them slightly. With natural variances in amount of sales, it almost seems to me that it is likely that, in the specific situation that I have a clip, say, of clouds timelapse, a vastly overdone shot, pricing it out of the norm actually lead to a sale possibly because of the probability that it "stood out" especially in the case where they might have been searching by price. Any given clip will catch the eye better if it is not couched in among lookalikes.

Having advised many fellow artists in personal messages to raise their prices, usually after I note the excellence of their work and the timidity of their pricing, I can say that the feedback I get after a bit of time indicates that in almost every case, a notable increase in the amount of sales was noted, as well as significant gains in profit. It comes down to your choice: Do you want to make money, or are you preferring to work for peanuts?

Sure, you may lose the sales from those budget-minded clients, but there are many levels, and you basically choose which demographic you are "working for".

This topic should be moved to " Pond5 Artists forum" only.

One consideration, is that there is Search organization by price. If have the highest prices, you are on page one of that specific search. The same can be said for the lowest price of course. But where would you rather be?